What are phases of campaigns, channels of communication?
What is a message?
What are elements of a message?
How to assume target groups correctly?
How to plan actions in order to organise successful campaign?
Theory we put into practice preparing ideas and doing plan proposals for future promotion of labour mobility.
We needed to think of the goal of campaign, its aims and objectives, create message and slogan, assume target group, plan actions and activities and set down the resources and present ideas.
Taking all these steps is a prerequisite of the success.