What is campaign?

‘Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.’

Good campaigns require forward thinking, tactical planning and efficient execution as well as constant monitoring throughout and a sturdy analysis at the end. This section examines the steps you need to take and the questions you need to ask to run a successful campaign.

The campaign planning cycle involves the following stages:

  • analysing the issue
  • developing a strategy
  • planning the campaign
  • campaign delivery and monitoring progress
  • evaluation.More useful information HERE.

Slajd2 Slajd4 Slajd5 Slajd6 Slajd7 Slajd9 Slajd10

Advertisements

One thought on “What is campaign?

  1. Pingback: Ideas for Campaigns for Labour Mobility | EYLMW

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s