‘Organised actions around a specific issue seeking to bring about changes in the policy and behaviours of institutions and/or specific public groups…the mobilising of forces by organisations and individuals to influence others in order to effect an identified and desired social, economic, environmental or political change.’
Good campaigns require forward thinking, tactical planning and efficient execution as well as constant monitoring throughout and a sturdy analysis at the end. This section examines the steps you need to take and the questions you need to ask to run a successful campaign.
The campaign planning cycle involves the following stages:
- analysing the issue
- developing a strategy
- planning the campaign
- campaign delivery and monitoring progress
- evaluation.More useful information HERE.